Sheherazade Goldsmith led the life of a typical London girl until she married and had children. Concerned by the poor quality of food, she started up an organic delicatessen that soon specialized in wholesome home-cooked food for babies and young children. She also wrote a column for the Sunday Times Style magazine focusing on the importance of local and organic food. Sheherazade divides her time between a home in London and a small but busy organic farm in Devon.